Sunday, February 5, 2012

Public Relations and Omens

Three of a Kind: What do Planned Parenthood, Barack Obama and Israel have in common?

Ineffective public relations.

A mere 3% of its services are abortion-related, yet Planned Parenthood has allowed its foes to tar the organization as a baby-killer rather than a provider of health care and family services that has saved millions of lives.

In the recent Susan G. Komen for the Cure foundation brouhaha over funding for Planned Parenthood, it struck me as ironic that an organization (Komen) dedicated to saving lives affected by breast cancer would suggest one of the main conduits of breast cancer testing for the needy would be denied funding. It’s sad that Planned Parenthood’s overall mission could be darkened by its abortion services which comprise such a small percentage of its practice. I have no problem with Komen disagreeing with Planned Parenthood’s abortion services. But it would have been misguided to cut off support for a group that benefits so many who would otherwise not be able to obtain affordable breast cancer screening.

The reality of Barack Obama’s presidency is a far cry from public perception. He has failed to paint his own narrative, allowing Republicans to depict health care reform as a disaster, the bailout of the auto industry as a travesty of capitalism, the wind-down of the wars in Iraq and Afghanistan as a foreign relations tragedy, the killing of Osama bin Laden and other al Qaeda terrorists as inconsequential, his support of Israel as non-existent, his championing of higher taxes on the wealthiest as class warfare, and on and on. Three years of constant bombardment by the GOP will be hard to overcome, no matter how many hundreds of millions the Obama campaign spends on advertising in the coming months.

Perhaps that’s a lesson Andrew Cuomo learned and is the reason the first-term New York governor already has broadcast commercials touting his successes almost three years before his re-election comes up.

Israel is the only democracy in the Middle East, but it has permitted itself to be labeled an oppressor state.

Ultra-Orthodox (Haredi) cults have degraded Israel’s dedication to equality and religious tolerance. Their mean-spirited interpretation of religious law and customs threatens to cleave the country in two. Religious extremists (non Haredi) in the West Bank also threaten to undermine any hope of a peaceful resolution to the Palestinian-Israeli two-state option.

For sure, I am not absolving the extremists within the Palestinian community. But I hold the Israeli government and its more Westernized citizenry to a higher standard, a standard that respects the rule of law and also imbues its own tragic history into treatment of Palestinians under its control.

The narrative and legitimacy of Israel’s existence have been attacked on college campuses throughout America and Europe.

Israel has a powerful story to tell in many fields—the arts, science, health care, education, technology, agriculture, philanthropy, commerce. Sadly, too many, Jews among them, define Israel by its treatment of Palestinians, and by its internecine religious warfare. From time to time Israel embarks on an advertising campaign to stimulate more visits to the country. It’s time it paid more attention to traditional public relations positioning and less time promoting tourism.


Which omen to believe? A day before tonight’s Super Bowl, a bus containing members of the New York Giants broke down on its way to the squad’s final pre-game practice. Does it portend a Giants loss to the New England Patriots, or just signify the team will get off to a slow start in the game?

Or, does an inadvertent and embarrassing posting Saturday of a National Football League screen shot on the Giants’ Web site proclaiming “The Giants are Super Bowl CHAMPIONS” suggest the final outcome?

Ninety more minutes before we begin to know the answer.