I wasn’t too distraught to hear Twinkies would no longer be processed by Hostess Brands. But Devil Dogs!!! Now that’s hitting me where it hurts—in my memory bank.
Drake’s Devil Dogs, along with Yankee Doodles and the occasional Ring Ding, were as integral to my first 30 years as wearing socks was. They sustained me, until, that is, my blood sugar levels oozed créme. Growing up, we always had fresh cake from the bakery, marble loafs or seven layer cakes or checkerboard chocolate cakes in the bread drawer or simply out on the dinette table. But for a quick fill me up, nothing came close to a Devil Dog or three-pack of Yankee Doodles.
I continued this childhood gluttony even after marrying Gilda whose concept of a sweet tooth somehow never reached full development. She tolerated, barely, my sugar-laden eating habits which included a breakfast of Devil Dog with, not being a coffee or tea drinker, 6-8 ounces of Coca-Cola. My 10 am snack in the newsroom was another Coke and a Baby Ruth bar. Even after my triglycerides topped 1,100 I didn’t forsake my sweets. I’d drink Coke in front of our children. They were not allowed to imbibe any. Gilda told them, “Daddy has an addiction.” It worked. To this day, Dan and Ellie rarely drink sodas. But I did, until my internist demanded I change my eating and drinking regimen some 25 years ago. I now drink Diet Coke or Crystal Light lemonade. I haven’t had a Devil Dog in decades. Or a Yankee Doodle. Perhaps that’s why Hostess, which bought Drake some years ago, hasn’t maximized sales.
Twinkies? I think I might have sampled them two or three times. They really tasted ... tasteless. I never could understand other people’s fascination with them. Maybe it was their “white bread” sheen, so sterile within the plastic wrapping. Devil Dogs and Yankee Doodles came out of Philadelphia-based Drake, urban, ethnic, mixed races. Twinkies was middle America—white on white. It was like mayonnaise on a white bread pastrami sandwich. Don’t cringe or laugh—that’s how airlines served deli sandwiches 30 years ago. At least they left the crust on the bread. Twinkies had nothing to sink your teeth into. Just air. And créme.
Financial watchers expect the equity bankers who own Hostess to sell off several brands, including Twinkies, to recoup some of their losses. I hope someone buys the rights to produce Devil Dogs and Yankee Doodles. Even though I won’t buy any, it would be comforting to know part of my childhood and young adulthood lives on.
There have been many articles commemorating the 82-year rise and fall of Twinkies. Here’s one I particularly enjoyed: