My Internet feed brought a story of children relating how embarrassed they were when young to say their father sold bras (https://dailyvoice.com/new-york/whiteplains/embarrassed-by-dads-bra-business-as-kids-siblings-built-a-lingerie-empire-women-swear-by/)
I can relate to that.
My father’s primary business was manufacturing ladies’ panties and half-slips. T the start of an academic year everyone had to stand up before our elementary school classmates and relate what their father did. I would cringe. I was embarrassed to say he made panties. When I related that to my parents they suggested I say he made lingerie.
That worked until one year I had to explain lingerie meant half-slips and panties. Tee-hees from the rest of the students embarrassed me into demanding a different vocation from my parents. Instead, they told me to just say they were “in business.” No further details were necessary. Just “in business.”
It must have been a magical solution because no one ever questioned what “in business” meant. They could have been part of a holdover of Murder, Inc. for all the kids knew, Murder, Inc. having been a thriving Jewish-Italian Brooklyn enterprise of the 1920s-1940s.
Whatever. “Business” continued to be my parents’ occupations on all official school forms for the rest of their working lives.
Of course, my little secret had its shortcoming. Every year around Hanukkah it was customary to give teachers presents. Children brought in books, candy, stationery items. Nothing too expensive. We all oohed and aahed when our teacher revealed the gifts.
My gift—my parents’ pride and joy—was a clear plastic handbag filled with colorful panties and slips!
Thankfully, gift-giving ended about fifth grade. I was spared further embarrassment until my first trip to Israel, Italy and France when I was 17. Half of my luggage for my eight-week trip contained clothing, especially lingerie, intended for my father’s friends and relatives.
If you linked the article above you would have read that the children’s angst turned into a lucrative business for them as adults selling bras. Though my father entertained the idea of my joining him in the “business,” I demurred. I just couldn’t work for him, aside from wanting a career in journalism.
Let me explain: One of my jobs as a teenager at his factory on Broadway north of Houston Street was to assemble boxes of half-slips of assorted colors, a dozen colors to a box. On a long cutting table he would line up boxes of each color and, going left to right, instruct me to pull from each box one half-slip. Black, then red, then peach, and so on till the dozen was completed with a white half slip.
Easy enough, repetitively boring though it may be. To relieve some of the banality of my task I reasoned that once I got to the end of the line I could begin a new assortment by starting with white and making my way back to black.
My formula worked efficiently enough until Dad checked my progress. All hell broke loose as he reprimanded me for failing to follow his instructions. He wanted the white slip to be on top, black on the bottom.
I countered that all I had to do was flip the slips upside down in the assorted box, but that did not mollify him. You couldn’t argue with him. It was his way, all the way, all the time. It was an example of why my brother nicknamed him “The Boss.”
It was also a key reason why my brother as well never considered joining him in the business.
It turned out to be fortuitous. Dad’s business, based on panties and the more lucrative half-slips, dissipated in the late 1960s as women shifted from wearing skirts and dresses to dress pants and blue jeans. Stores my father sold to, companies like JCPenney, Sears, Levine’s, C.R. Anthony, Macy’s, no longer ordered half-slips by the gross.
Knowing the names and histories of those retail companies made my transition to editor and publisher of Chain Store Age that much easier.
But my appreciation of his “business” did not engender personal satisfaction until my college years. I was finally able to turn embarrassment into a comic retort when asked what I did during school breaks. “I had my hand in ladies’ panties,” I would say.