Friday, July 13, 2012

Marvin Traub, Beach Bums, Sex, Norman Sas and Obama


Hail and Farewell to the Prince: I met the indefatigable Marvin Traub several times, while he was head of Bloomingdale’s and during the last 20 years when he was thought to be too old to run the trendsetting Upper East Side emporium and started his own international consulting company. He was a paragon of the “retailing is theater” school, perhaps its greatest practitioner, a merchant prince who captivated a generation of shoppers and thereby transformed a sleepy, discount-oriented department store propped between Lexington and Third Avenues in Manhattan into an essential stop by every New York visitor including royalty, show biz luminaries, and everyday gawkers from around the United States and the world.

Traub died Wednesday. He was 87. The obituary in The NY Times (http://www.nytimes.com/2012/07/12/business/marvin-s-traub-who-made-bloomingdales-a-home-of-style-dies-at-87.html?_r=1&pagewanted=all) did not come close to revealing the magnetic personality and command Traub had on retailing and pop culture, especially on New York City. When the city teetered on the brink of bankruptcy in the mid 1970s, when the city dangled perilously close to lawlessness in the 1980s, Bloomingdale’s shone as a beacon of cache and refinement. There were many New Yorkers, including one of my staff writers, who made Bloomie’s a daily must-visit. 

There are comparatively few retail geniuses at work today, men and women with ideas and visions that transformed the buying and selling of goods. Eugene Ferkauf, who founded E.J. Korvettes and modern discounting, died a few weeks ago. Traub was among that pantheon of leaders. 


Passing The Times: Our daughter Ellie and her husband-to-be Donny are trendsetters. At least as far as knowing which beach to sun and surf at. They discovered Fort Tilden beach in Queens a good four years before The Times named it “one of New York’s great hidden beaches” a few weeks ago. Kinda disappointing The Times didn’t include them in any of the 14 photos that accompanied the article, though I might have been a little taken aback if Ellie showed up as one of those beachgoers who “go topless.”

You never know where or when your past will intrude on your present. Reading through the Letters to the Editor of last Saturday’s Times I came upon a short note from Ira Sohn reacting to an opinion piece from Bill Keller advocating a national ID card. I’ll pass on the desirability of such a card. I was more interested in Ira Sohn. If he’s the Ira Sohn I think he is, we attended high school together in Brooklyn, Yeshivah of Flatbush, graduating in 1966. Our senior class secretary, Ira Sohn is a professor in the economics and finance department of Montclair State University. 


Sleepy Head: Whenever I would yawn in front of my mother she’d call me “sleepy head” and suggest, “You’d be less tired if you didn’t fool around at night, but then you wouldn’t have as much fun.” 

She must have been onto something, if a survey published in the NY Daily News is a true indicator of national behavior. Seems an online study of 1,000 people commissioned by Trojans, the condom maker, has found New Yorkers have five times as much sex as the average in 10 major cities across the nation (http://www.nydailynews.com/whoopee-city-tops-sex-survey-article-1.1113403). 

For what it’s worth, while I could believe there’s more action in the Big Apple, I don’t believe the rest of the country lags so far behind. 


Speaking of Action and having fun, one of the best games of my 1950s-early 1960s childhood was electric football, a precursor to today’s video game versions of mayhem on the gridiron. The inventor of electric football, Norman Sas, died last month. He, too, was 87. Younger readers might not know about electric football, but those of us of a certain age remember it fondly and with some degree of exasperation when your felt-bottomed players failed to go in the direction you wanted them to. Here’s the obit on Norman Sas: http://www.nytimes.com/2012/07/13/business/norman-sas-inventor-of-electric-football-dies-at-87.html


Communicator-in-Chief: Teasers for a Charlie Rose interview of Barack and Michelle Obama airing Sunday night on 60 Minutes have the president saying, "The mistake of my first term—couple of years—was thinking that this job was just about getting the policy right. And that's important. But the nature of this office is also to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times."

Wrong. We did not need another Reagan in the White House. We needed another LBJ, someone who could whip recalcitrant Democrats into line and even pull some Republicans into the fold to pass legislation this country needed. Instead, we got a hands-off chief executive who naively believed Republicans were joking when they said their main task during his presidency would be to make sure it lasted just four years. He naively believed they would put country first, would work with him. So he wound up squandering Democratic majorities in the House and Senate during his first two years in office. 

He’s too laid back for the fight he is in. He needs to be more Harry S. Truman, less Jimmy Carter. He needs to show he wants to be our leader. Tell us stories if you want to Mr. President, but don’t forget to tell us what you will do in the next four years and ram home what benefits and programs Mitt Romney would remove if he gets to sit behind that desk in the Oval Office.