The last time I visited Cleveland, site of this year’s Republican National Convention beginning Monday, was back in 1998. I went there in October as part of a sales call on Telxon, a manufacturer of scanning equipment subsequently acquired by Symbol Technologies, a sometime advertiser in Chain Store Age.
It occurred to me during the trip with our sales rep, Lise, that the American League Championship Series was to begin that night in Cleveland’s home ballpark, then known as Jacobs Field, now called Progressive Field. The Cleveland Indians would be hosting the New York Yankees.
Even more fortuitous, or so I thought, was the fact that our company had season tickets to Indians games (we also had season tickets to Yankees and Chicago Cubs games). With no resident corporate salesperson in Cleveland, perhaps Lise and I would be able to snag two seats to that night’s game. I called the New York office to check on the availability of the tickets, only to be disappointed to find out that not only were they not mine for the asking but also our company no longer purchased Indians season tickets since we closed down the Cleveland office a few years earlier.
Ah, well. At least the Yankees won that playoff series on their way to winning the World Series.
Desperate times call for desperate measures. During the summer softball season, desperate times usually means it’s summer camp visiting day, resulting in a dearth of players for a scheduled game. Desperate measures means the team captain calls up a retired player with a bad back to play a game. That’s how I found myself in the blazing heat on the pitcher’s mound Sunday morning, a position I enjoyed for more than 30 years but was more than content to let a younger generation swelter in the sun.
I didn’t strike anybody out. I threw no fastballs. Couldn’t, even if I had tried. I walked only three or four batters. Mercifully, the regular nine inning game lasted only seven by virtue of the league mercy rule invoked if a team is losing by 10 or more runs after seven frames. In case you haven’t figured it out yet, my team had the lower run total. In that we share a problem with the New York Yankees. We don’t score enough runs to overcome our mistakes in the field and on the mound.
Still, it was fun to be out there again, though my recovery time has elongated with age.
Thanks to our DVR’s, I rarely have to watch television commercials. We record most shows, even sporting events, for later viewing so we can zip through ad breaks.
I’m not so lucky when it comes to non-Sirius radio listening, especially when I have the dial set to WCBS 880, the all-news station. I am always amazed that a station that purports to have an intelligent, decently upscale audience interested in finding out the news (not just weather and traffic conditions) sells so many ads for get-rich-quick or debt-reduction schemes (perhaps the ads are targeted to the same group—those who went into debt trying to get rich quick by investing in seminars for flipping homes).
I was struck the other day by an ad by a dentist seeking new patients. The dentist claimed he knew he wanted to be a dentist when he was nine years old. Really? Unless he was a devotee of Steve Martin’s pain-inflicting character in the movie version of Little Shop of Horrors, it doesn’t seem natural or plausible to me that a youngster would know at such a tender age that his lifelong ambition would be to stick his fingers into strangers’ mouths, mouths that often exude bad breadth.
To please my parents I at one time said I might become a dentist (my brother had already landed the lawyer spot in the family). Fortunately for me, D’s in chemistry and biology disabused me of that silly notion. Mind you, I have nothing against dentists. They practice a worthy profession. Just not one I aspired to.
More Radio Ads: He didn’t turn up on my radio during the all-important Valentine’s Day celebration earlier this year but Rocky Moselle is back this summer hawking his International Star Registry.
Perhaps Moselle figured if Donald Trump can snooker enough people to nominate him for president there are sufficient suckers out there who will swallow his pitch for the perfect way to express one’s love by naming a star for eternity after a beloved.
